Concept pieces — proof of creative capability at scale, without traditional production crews.
Concept: Pink room restyle
Concept: Grand room restyle
Concept: Room particles (portrait)
Concept: High-rise kitchen
Concept: Fireplace room
Creative
Creative Capabilities
More concept pieces demonstrating range across room types and visual styles.
Concept: Pool-view living room
Concept: Couch transformation
Concept: Woman with phone (closeup)
Concept: Room particles (wide 1)
Concept: Room particles (wide 2)
Spokesperson Content
Spokesperson Content
Talking-head spec pieces for brand storytelling. Easily customizable.
Spec: Pink couch — app walkthrough
Spec: Bedroom — blue palette
Spec: Bedroom — nautical theme
Spec: Casual couch setup
Spec: Podcast studio format
Instagram Carousels
Educational & Minimal
Two approaches: problem-focused copywriting vs. minimal visual product showcase.
Interior Design Report
Your apartment doesn’t look right.
And it has nothing to do with your furniture.
Swipe to find out why →
swipe →
Sound familiar?
You’ve tried everything.
Moved the sofaStill feels off
Bought new cushionsStill feels off
Added the plantStill. Feels. Off.
Called it “good enough”Two years later
The problem isn’t your budget. No one told you rooms have a framework.
3
The framework
Every room that works has three things.
01
A style anchorOne piece that sets the rules everything else follows.
02
A material storyNo more than three textures talking to each other.
03
A visual destinationOne place your eye is supposed to land first.
Meet your solution
Meet Veronica.
A stylish best friend who just gets your taste — even when you don’t.
1
Swipe room photos
Yes or no. Just gut reactions. Takes 2 minutes.
2
Get your style profile
Veronica reads what you’re drawn to and builds your personal aesthetic.
3
Shop products built for you
Everything filtered to your specific style. Nothing random. Nothing wrong.
4
Build your board. Make it real.
Save what you love. Buy directly. Your room, finally figured out.
Why it actually works
Other apps ask what you like. Veronica watches.
Every other app
Do you prefer modern or traditional?
Light colors or dark?
Minimalist or maximalist?
Veronica
Shows you rooms.
You swipe yes or no.
She figures out the rest.
What you’re drawn to is more honest than what you think you like.
Then what happens
Your design board. Your room.
Swipe products your way
Every product already filtered to your style profile. Swipe right to save anything you love.
Design board builds itself
Everything you swiped right on in one place. Shareable. Come back to it anytime.
Hit Make it Real
Buy everything directly. Veronica suggests similar items at every price point.
✦
20 years of real design expertise behind every single product recommendation.
Veronica
Your home should feel like you.
Now it can. In 2 minutes. For free.
Free
Always
2 min
Style quiz
20 yrs
Design expertise
Download Free — Link in Bio
veronicahome.app
Meet Veronica.
Just swipe.
She’s figuring you out.
Your style, named.
Your board. Your room.
Now shop it.
Veronica
Free. 2 minutes.
Download Veronica. Link in bio.
Free
Always
2 min
Setup
20 yrs
Design expertise
Download Free — Link in Bio
veronicahome.app
Instagram Carousels
Conversational & Story-Driven
Two more approaches: warm friend-tone vs. continuous narrative arc.
You already have great taste.
But maybe you haven't found your perfect style yet.
No quiz. No questions.
Just swipe what speaks to you.
Veronica watches what you’re drawn to.
It says more than any questionnaire.
Then she names your style.
Personally. Accurately. Yours to keep.
Your design board builds itself.
Every piece already matches.
Ready to make it real?
Every product hand-picked for your style.
Veronica
Your style is waiting.
Free. 2 minutes. Download now.
Free
Always
2 min
Setup
20 yrs
Design expertise
Download Free — Link in Bio
veronicahome.app
You know what you like when you see it.
You just can’t name it yet.
So we don’t ask you to.
Just swipe through beautiful spaces. Right if it speaks to you. Left if it doesn’t.
With every swipe, Veronica is learning.
Your instincts tell her everything a quiz never could.
Then she names what you’ve always felt.
Your style — described, distilled, and completely yours.
And turns it into something real.
A living design board, built from the pieces that are already you.
Every piece you can actually buy.
Hand-picked by 20 years of design expertise. Matched to your taste.
Veronica
Your home should feel like you.
Now it can. Free. 2 minutes.
Free
Always
2 min
Setup
20 yrs
Design expertise
Download Free — Link in Bio
veronicahome.app
Instagram Singles
Instagram Singles
Seasonal single-post creative — portrait-format phone mockups with editorial headlines.
Curated Seasonal Refresh
Shed the Winter Layers
Spring-Ready Digital Mockup
Curating the Thaw
Instagram Singles
More Singles
Additional single-post creative — lifestyle and seasonal refresh themes.
Your Spring Sanctuary, Swiped
From Heavy to Airy
Refresh the Room
Define Your Spring Vibe
Strategy
Who We Are
Full-service consumer app studio — engineering, design, content production, paid media, and audience acquisition.
Marketing Lead
Bailey Wright
Built 2 Instagram brands to 407,000 combined followers from scratch
Generated 19,000+ orders and $285,000+ profit from organic Instagram
Both accounts live today — organic growth, real revenue
407K+
Followers
$285K+
Profit
19K+
Orders
Principal Engineer & Creative Director
Justin Schier
Built Scruff to 1.3M daily active users; co-founded six startups (Livecube, Dopamine, Zeitguest, Blacklight, Reboot, Kaiah)
Shipped products for Delta, Verizon, Urban Outfitters, Wells Fargo, Disney, and more
Full-stack artisan — concept through deployment, engineering through creative direction
1.3M
DAU (Scruff)
27
Yrs Experience
50+
Products Shipped
Strategy
Low Orbit Marketing Success Stories
Two Instagram brands — built from zero and acquired + repositioned — proving model portability across categories.
Metric
@japanese_muscle_official
@theneckcollectors
Combined
Origin
Built from zero
Acquired + repositioned
—
Followers
223,000
184,000
407,000+
Orders
12,000+
7,000+
19,000+
Profit
$180,000+
$105,000+
$285,000+
Category shift (automotive → merch) proves the model works across verticals. Design content → design app is an even closer fit.
Strategy
Veronica's Customer
The person already searching for their style — we just make it effortless.
The Profile
Primarily women 25–45. Homeowners, renters, and first-nesters. They scroll Pinterest for inspiration but never land on a personal style. Follow HGTV, Apartment Therapy, and home decor accounts.
The Frustration
They know what they like when they see it, but can't name their style. 400 saved pins and still no clarity. Havenly costs $99+. Houzz is transactional. Pinterest is a rabbit hole with no answer.
The Moment
Two minutes of swiping and they have a style name, a color palette, and furniture picks — free, no sign-in. They screenshot their results and share them. Every user is the audience and the growth engine.
Zero friction: free, no sign-in, 2 minutes. One tap from Instagram to discovery.
The result is inherently shareable — they post their style profile the way they'd post a Spotify Wrapped.
Strategy
Veronica's Competitive Advantage
Every structural advantage compounds in Veronica's favor.
Near-Perfect Audience Match
Design content → design app. The audience already wants what Veronica offers.
Zero Friction
Free app, no sign-in required. One tap from follower to user.
Built-In Shareability
Style reveal is inherently shareable — the Spotify Wrapped mechanic for interior design.
Compounding Revenue
Affiliate model grows with every user. Revenue compounds over time.
The White Space
Pinterest is passive browsing. Houzz is transactional. Havenly charges $99+ and requires a designer. No one owns free, instant style discovery. Veronica is building a new category.
The Goal
50,000 MAU by Year 1
50K
Year 1 Target MAU
Milestone
MAU Range
Month 1
300 – 2,000+
Month 2
1,500 – 8,000+
Month 3
4,000 – 20,000+
Year 1
12,000 – 50,000+
Catalysts We Position For
Apartment Therapy feature — 10K–30K installs
Viral Design Board — 48-hour spike
Acquired account activation — 2K–5K installs week one
Not projections — breakout moments our strategy is designed to capture.
Three-Engine Model
Three Engines of Growth
Paid, owned, and viral — working together to drive 50K MAU.
Engine 1
Paid — Meta Ads
$100/day budget, $9,000 over 90 days. 15–20 creative variants with 48-hour optimization cycles.
Engine 2
Owned — Account Acquisition
Acquire existing 40K+ follower Instagram account in home decor. New content updates daily at scale.
Engine 3
Viral-Engineered + WOM
Content engineered for vitality, built on a proven shareability mechanic.
How They Compound
40K followers at 3% conversion = 1,200 MAU from organic alone. Add paid ads targeting $2–4 CPI and viral sharing, and the engines multiply each other — not just add up.
Three-Engine Model
Engine 1: Meta Ads
Pixel building, creative testing, and audience optimization.
$100/day
Daily Ad Spend
$9K
90-Day Total
15–20
Creative Variants
Targeting
Women 25–45: home decor, HGTV, Pinterest, Houzz, Apartment Therapy
Format Split
50% Instagram Reels
20% Instagram Stories
20% Instagram Carousels
10% Instagram Singles
Three-Engine Model
Engine 2: Account Acquisition
Buy an established audience, then activate it with daily design content.
Target Account Profile
40K+ followers in home decor / interior design
Target 2.5%+ engagement rate
60%+ women 25–45, US-based
Cost: $1,500–$4,000 one-time
Weekly Content Plan
5 Reels per week
3 carousels per week
Daily Stories
All produced at scale
Three-Engine Model
Recommendation: @_interior_by_m
Highest-value acquisition target — immediate 40K follower base on day one.
40,100
Real Followers
$1,750
Acquisition Cost
22.9
Followers per Dollar
Strategy
Purchase account → swap handle to Veronica Home brand. Current @veronicahome_app has only 4 posts — easily deprecated. Gradual content transition, no sudden changes.
Why This Account
22.9 followers per dollar is the highest value found. Veronica Home instantly has 40K followers on day one, with option to acquire a larger account later.
Three-Engine Model
Community Activation System
Every new follower triggers an automated engagement sequence — personal, immediate, and invisible.
Personalized Welcome
Every new follower gets a personal touchpoint the moment they engage. An immediate connection that feels human, not algorithmic.
Curated Onboarding
A guided introduction that surfaces Veronica's best content and most compelling moments — right when attention is highest.
Always-On Engagement
Behind-the-scenes infrastructure that ensures no follower falls through the cracks. Passive viewers become active community members.
Three-Engine Model
Engine 3: Viral-Engineered Content
Start with content that gets views, bring viewers to the brand. Dry, self-aware humor voice.
Vibe vs. The Reality
Pinterest board vs. actual apartment. Relatable gap between aspiration and reality.
The Invisible Style Problem
Design education as an exasperated expert. Common mistakes people don't realize they're making.
Design Your Life
Wellness crossover — the gallery wall / promotion connection. Design as self-expression.
Wrong Room, Right Person
Mismatched rooms played for gentle absurdity. Humor-first content engineered for shares.
Month 1: Test all four series. Double down on the top performer by Week 3.
Three-Engine Model
Word of Mouth Architecture
Engineered virality — every touchpoint designed to generate organic sharing.
Shareable Style Cards
Spotify Wrapped mechanic for interior design. Personal style profile designed to be screenshot and shared.
Tag-a-Friend Prompts
Built into the share flow. Every style reveal becomes a peer recommendation.
The first 90 days build the engine — proven creatives, trained audiences, optimized funnels. If you choose to continue, we'll scale what's working to reach the 50K MAU target by end of Year 1.
Investment
Pricing: Two Models
Model A
Flat Retainer + Pass-Through
$3,200/mo
+ ad spend at cost ($100/day)
Total: $6,100–$6,300/mo
Fixed cost, predictable billing
3-Month Total
$18,600
Includes Ad Spend
Model B
Performance-Tiered
$1,000/mo
+ ad spend at cost ($100/day)
+ milestone bonuses:
$2,000 at 750 MAU (Month 1)
$3,500 at 3,500 MAU (Month 2)
$5,000 at 8,000 MAU (Month 3)
3-Month Total
$22,500
if all milestones hit
Includes Ad Spend
Both models are month-to-month. Cancel with 14 days notice. No long-term lock-in.
Investment
Why Model B
Lowest guaranteed cost with aligned incentives.
Lowest risk — $1,000/mo base. If we miss targets, you save $6,600 over three months vs. Model A.
Aligned incentives — we earn more only when we deliver measurable growth. No results, no bonuses.
Realistic milestones — 750 → 3,500 → 8,000 MAU targets are achievable benchmarks, not moonshots.
Built-in transition — after 3 months of proven data, shifts to flat retainer with a known team.
Bottom Line
You pay less upfront. We earn more only when we deliver. The incentives are fully aligned.
What You're Building
At 8,000 MAU, your cost per active user is ~$2.81 — below the $3–7 industry average for lifestyle apps. Plus a trained Meta pixel, an engaged Instagram audience, and proven creatives you own.
Investment
What You Get Every Month
Paid Media
Meta Ads management (architecture, daily optimization, reporting)
20+ ad creatives per month
Content Production
5 Reels per week
3 carousels per week
Daily Stories
4 viral-adjacent content series
Growth & Outreach
Instagram account acquisition (Month 1)
App Store optimization (Month 1)
Design
Shareable style profile card design
Communication
Weekly update + monthly strategy call
Next Steps
Let's Go
Five steps from here to a spring launch.
Reach out to Justin Schier — choose your model, sign the agreement, and we're off
Kick-off call — 60 minutes, align on creative direction + launch date
Instagram account shortlist — 3–5 candidates delivered in 5 business days
Creative brief sign-off — first 8–10 ad concepts for review
